The Come Up TV: Sam Schulte of Tree Bikes @ Interbike 2012.

We sat down with Sam Schulte from Tree Bikes on the the final day of Interbike 2012 to talk about the history of the brand and their plans for the future. Topics covered:

  • Sam runs through some of Tree’s new products
  • We talk about why Tree stopped making frames and their recent team additions
  • Derek Nelson
  • I ask Sam about learning to be a businessman (as opposed to just being a BMX rider and an artist) over the years in order to keep Tree afloat
  • Sam talks about the switch from American made to Taiwanese manufacturing
  • We discuss the legendary Tree sprocket and it’s long history
  • We talk more about the challenges in running a BMX company
  • I talk a little about how getting Alfredo involved changed The Come Up and opened the doors for us to grow and get better

Check out all the rest of our TCU TV episodes here and subscribe to our channel right here.

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54 thoughts on “The Come Up TV: Sam Schulte of Tree Bikes @ Interbike 2012.

  1. You can tell he's genuinely passionate about his brand and bmx which is always cool to see. Definitely going to pick up that new top load and the 9.5in bars.

  2. You can tell he's genuinely passionate about his brand and bmx which is always cool to see. Definitely going to pick up that new top load and the 9.5in bars.

  3. He was on a road trip through Canada a few years back and I inadvertently stole Thank you Stuyvesant's helmet… I've been buying all of Tree's parts ever since to make up for it.

  4. I love these new tcu tv vids.. great idea adam..
    i respect your vision and how u keep it real. keep the vids coming.

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