Just read a super interesting article on Tech Crunch about one person’s theory on how magazines can save themselves from their seemingly inevitable death. Basically he states that magazines should put ALL their content online so that their websites aren’t looked at as being second rate content that wasn’t deemed worthy of print (which is something Jared Souney sort of touched on in his recent interview I did) and just beef up 1 or 2 stories per issue. That way they don’t lose out on their income from print advertising, and they make their websites far more powerful. Some people might then deem magazines useless and just switch to reading the website, but the additional ad revenue from the website would help compensate for that.
BMX magazines are a little bit different because a huge percentage of riders buy magazines “for the pictures”. But it’s still an interesting idea.